Business and Marketing

What must an Entrepreneur Assume When Starting a Business?

What must an Entrepreneur Assume When Starting a Business?

Starting a new business is an exciting yet challenging endeavor. With the potential rewards of business ownership comes significant risk and uncertainty. As an entrepreneur, you cannot expect or guarantee success right out of the gate.

Rather, you must make certain assumptions and prepare for the road ahead. Being aware of the key assumptions entrepreneurs should consider can help set realistic expectations and increase your chances of long-term success.

Assumptions Every Entrepreneur Must Consider

When embarking on an entrepreneurial venture, here are some of the key assumptions you may need to make:

There is no guarantee of success

Unfortunately, there are no guarantees when it comes to launching a successful business. Many new companies fail within the first few years. Go in with the assumption that failure is a possibility, but avoid letting this discourage you from trying. View setbacks as learning experiences.

You will need to work hard

Owning a business is not a 9 to 5 job. Expect to work long hours, especially in the early stages. You must be willing to make sacrifices and dedicate a tremendous amount of time and effort. Understand that blood, sweat and tears will likely be involved.

You will need to be flexible

The path of an entrepreneur is often filled with twists and turns. You must be able to adapt to changing market conditions, consumer preferences, and unexpected challenges. Avoid rigid thinking. Embrace flexibility and course corrections when things don’t go according to plan.

You will need to be resilient

Tenacity and mental toughness will serve you well as an entrepreneur. Bouncing back from problems and failures requires resilience. Believe in yourself and your vision, even when others express doubts. Develop coping strategies for stress and uncertainty.

You will need to be passionate

Successful entrepreneurs tend to be deeply passionate about their ideas and ventures. This passion helps drive you through the many ups and downs of business ownership. Pursue ideas you genuinely care about and inspire you on a fundamental level.

Needing outside funding/investors

Most startups require capital to get off the ground. This usually means seeking outside investors like venture capitalists, angel investors, or taking out loans.

Make the assumption that you will need this startup capital, and be prepared for the process of pitching to investors and relinquishing some control through equity stakes. Have a plan for funding growth milestones if revenues are not sustaining operations alone.

Facing fierce competition

Entering a crowded market is likely, which means competing with established brands. Assume that you will need solid differentiation and competitive pricing/features.

Dominating a niche segment can help you compete through specialization. Expect an uphill battle to claim market share initially.

Handling workload/personnel issues as a solo founder

Wearing every hat in a business can quickly lead to burnout for solo founders. Make a reasonable assumption about when you will need to start hiring help, delegating tasks, and adding team members. Be cautious about overestimating what you can handle alone. Consider taking on co-founders and building a team earlier than expected.

Needing time to become profitable

Instant profitability is rare. Assume several years of refining your business model, operations, marketing, etc. before reaching a point of profitability. Set enough operating capital aside to account for an initial loss-making period.

Have contingency plans if profitability takes longer than expected. Patience and financial prudence will help you ride out early struggles.

Tips for Entrepreneurs Making Assumptions

When making assumptions as an entrepreneur, keep the following tips in mind:

Do your research

Make educated assumptions based on thorough research and analysis rather than guesses. Study your industry, competitors, startup costs and projected revenues. Seek data to support your assumptions.

Get feedback from others

Bounce your assumptions off mentors, partners, experts, and prospective customers. Ask for bluntly honest feedback to identify flawed or unrealistic assumptions.

Be prepared to adjust your assumptions

View assumptions as flexible constructs rather than rigid edicts. If market response or other factors reveal an assumption to be false, be willing to modify your plans and reset your thinking.

Don’t be afraid to fail

Remember that flawed assumptions can lead to failure, but failure is not the end. Have the courage to act on your assumptions, knowing that mistakes and course corrections are part of the entrepreneurial journey.


In an ideal world, starting a successful business would come with guarantees. However, entrepreneurship is an inherently risky endeavor filled with unknowns. Setting pragmatic expectations through well-informed assumptions is crucial. While assuming success is foolhardy, letting assumptions about potential hardships hold you back is equally unwise. With passion, flexibility, and tenacity, you can bring your vision to life, assumptions and all. learn here more about Business growth and marketing.


Q. What are the most important assumptions I should make when starting a new business?

The most crucial assumptions to make realistically are that success is not guaranteed, you will need to work extremely hard, you must be flexible and adaptable, resilience in the face of setbacks is key, and you should ensure you have adequate startup funding. Avoid assuming things will be easy or happen quickly.

Q. What are some unrealistic assumptions entrepreneurs make?

Common unrealistic assumptions include thinking there is no competition, customers will immediately flock to your business, profitability will come quickly, your original business plan won’t need adjustments, and that you can do everything yourself without help.

Q. What should I assume about funding when starting a business?

Assume that you will need outside startup funding from investors, loans or other sources. Very few entrepreneurs self-fund entirely. Have a plan for pitching to investors and setting aside equity. Seek the funding you need for at least 18-24 months of operating costs.

Q. What is a reasonable assumption for how long it will take my business to become profitable?

Most businesses do not become profitable for 2-3 years on average. Assume it will take time to build your customer base, refine operations, and establish market share. Don’t expect to be profitable within the first year in most cases.

Q. I’m a solo founder – what assumptions should I make about handling all the work myself?

Assume you will eventually need help, even if starting solo. No single founder can scale a business alone. Build a reasonable timeline for bringing on team members and delegating tasks in areas like marketing, operations, and finance. Avoid overestimating what you can handle alone.