Business Ideas

Tips for Naming Your Small Business

Tips for Naming Your Small Business

Tips for Naming Your Small Business

Choosing the perfect name for your small business is an important decision that requires careful consideration. Your business name becomes your brand identity and helps shape customer perceptions of your company.

The name you pick should resonate with your target audience and communicate your brand values and offerings. in this blog post, we are going to share some essential tips to choose a memorable, meaningful, and effective small business name.

1. Start with Brainstorming

Brainstorm a list of potential names that reflect your business goals and personality. Get creative and play with words that evoke your products, services, values, and industry niche. You can derive names from founders’ names, location, provenance, or invent completely new words.

2. Branding and Identity

Choose a business name that aligns with your brand identity and desired image. The name should match the branding, logo design, messaging, and positioning of your company. Keep it consistent across platforms.

3. Domain Name Selection

Make sure the domain name is available for your preferred business name and suffixes like .com, .net, or .biz. Search to see if social media handles using that name are available.

4. Legal and Trademark Considerations

Do a comprehensive trademark search to ensure another business does not already use the name. Consult an attorney to trademark your name and verify there are no legal hurdles to registration.

5. Testing and Feedback

Test potential names with target demographics through surveys and focus groups. Get feedback from professionals in marketing, branding, PR, and advertising.

6. Online Presence

The name should be easy to find and remember when searching online. Shorter names without hyphens or special characters tend to perform better.

7. Cultural Sensitivity

Ensure the name does not appropriate another culture or have negative connotations in other languages. Do your due diligence by researching the meaning.

8. SEO and Keywords

Incorporate strong keywords relevant to your industry that will make you easily found by search engines. But don’t force keywords that produce awkward names.

9. Uniqueness

Stand out with an unusual, clever, or memorable name that competes effectively against rivals. But make sure it still communicates your brand identity.

10. Memorability

A short, catchy name with an intuitive link to your business will be easiest for customers to remember and tell others about. Use familiar words in unexpected ways.

11. Storytelling

Look for names that allow you to evoke a sense of personality and tell the unique story of your brand. Names with a backstory tend to resonate most.

12. Feedback Implementation

Be open to making changes based on feedback from surveys, focus groups, family, friends, and professionals. Don’t fall in love with any names until after thorough testing.

13. Niche Relevance

Ensure your business name clearly conveys your field of expertise to prospects browsing your niche. Add keywords or imagery associated with your industry.

14. Future Outlook

Envision how your name will look on signs, packaging, ads, and online to determine if it conveys the right image years down the road.

15. Competitor Analysis

Research competitors’ names and branding to determine what sets you apart or what gaps exist in the market that your name can fill.

Final Decision

After extensive testing and feedback, make a thoughtful final decision based on all factors. Recheck trademarks and domain availability before moving forward.

Choosing the right name is a big step for any new business. By following these naming tips and putting in the upfront work to test potential names, you can develop a name and brand identity that resonates with customers and stands out from the competition. A well-crafted name can help make your company memorable while conveying your brand story. Learn here more about business ideas and growth.


Q: How do I come up with a name for my small business?

A: Brainstorm lists of words that describe your brand identity, products, values, and industry niche. Get creative with rhyming, alliteration, invented words, etc. Test names with target demographics for feedback.

Q: What makes a good business name?

A: A good business name is memorable, easy to say and spell, communicates your brand identity, resonates with your target audience, stands out from competitors, and is legally available for trademark and domain registration.

Q: How can I check if a business name is taken?

A: Search state and federal trademark databases. Do a domain registration search to see if it’s available as a .com and other extensions. Search social media sites to see if handles using that name exist.

Q: Should my small business name include keywords?

A: Incorporate 1-2 strong keywords relevant to your industry niche to help with SEO. But don’t force awkward keywords or make the name convoluted. Memorability should be the top priority.

Q: What are some small business naming tips?

A: Test potential names extensively, check trademark availability, align names with your brand identity, make them future-proof, consult experts like lawyers and marketing professionals, optimize for online search, and convey your niche relevance.

Q: How much does it cost to trademark a business name?

A: Trademark registration fees are typically $225-$250 per class of goods/services. Hiring an attorney usually costs $500-$1500. Do a comprehensive search before filing.

Q: Should I use my name in my small business name?

A: Using your personal name can establish credibility for some businesses. But also consider if you want to build a brand separate from your identity. Get objective feedback on different options.

Q: How long should a small business name be?

A: Ideally a business name should be 2-3 words and under 10 letters total. Short, simple, and easy to remember names have the most impact and recall.

Q: Can I change my small business name later?

A: Yes, you can change your business name, but it requires a legal name change, new branding and marketing materials, and re-establishing your brand identity. It’s best to put significant thought into the initial name.