Business and Marketing

Creative Ways to Get Funding and Financing for a New Business

Get Funding and Financing for a New Business

Get Funding and Financing for a New Business

Starting a new business requires significant capital and financing. While options like loans and investments from others can provide an influx of cash, creative alternatives allow entrepreneurs to fund their ventures through bootstrapping, crowdfunding, partnerships, and more. Understanding the range of funding sources available is key to launching and growing a successful startup.

In this blog post, we share a list of creative ways to get funding and financing for your business. so, let’s start.

1. Bootstrapping Your Venture

Bootstrapping means relying on your own funds and revenue to finance and grow your business. This typically involves being extremely lean in the early stages by minimizing expenses, costs, and overhead.

Strategies include using personal savings, credit cards, or earnings from a side business to cover initial costs. Operating a bootstrap startup requires creativity, grit, and fiscal discipline to gradually scale your business through reinvested revenue and cash flow rather than outside funding.

2. Angel Investors: Heavenly Backers

Angel investors are high-net-worth individuals who provide financing to startups in exchange for equity or convertible debt. Angels are usually successful entrepreneurs themselves, investing smaller amounts earlier than venture capitalists to help get businesses off the ground.

A typical angel round ranges from $25,000 to $2 million. Angels can provide invaluable mentorship and advice in addition to capital. Building relationships with angels through networking is key to securing their backing.

3. Venture Capital: Fueling Growth

Venture capital firms raise pools of capital to invest in high-growth-potential startups in exchange for equity. VCs provide later stage and larger amounts of financing, typically investing $2-10 million+ in Series A to Series C funding rounds. The investments allow startups to accelerate expansion and scale rapidly.

VCs also lend expertise and industry connections. However, they expect a return of 5-10x their investment over roughly a 5-7 year timeline via an IPO or acquisition.

4. Crowdfunding: The Power of the Masses

Crowdfunding leverages small contributions from a large number of backers, typically via online platforms. Entrepreneurs create campaigns to raise funds for projects, products, or companies. Popular models include donation, rewards, equity, and debt crowdfunding.

By tapping into the “wisdom of the crowds”, crowdfunding provides access to capital, market validation, and an engaged supporter base. However, it requires significant promotion, fulfillment obligations, and delivery on what is promised to backers.

4. Grants and Competitions: Winning Support

Governments, non-profits, and organizations offer grants and business competitions with prize money to support startups and projects that align with their goals. While highly competitive, winning a grant or competition provides non-dilutive funding that does not require giving up equity.

Applicants need to thoroughly research opportunities and craft proposals that demonstrate how they will use funds to drive impact and positive outcomes.

5. Incubators and Accelerators: Nurturing Ideas

Incubators and accelerators are programs that help startups transform concepts and business models into viable companies. Incubators offer longer-term support with services like workspace, mentorship, and funding connections to develop ideas.

Accelerators run a boot camp-style program for a defined period and help startups quickly validate and scale their businesses by providing capital, contacts, and more intensive guidance. Both provide invaluable hands-on help during the critical early phases.

6. Strategic Partnerships: Shared Success

Partnering with an established company in a strategic alliance allows startups to leverage their resources, distribution networks, capital, and expertise to accelerate growth. The larger company benefits from gaining innovative capabilities and entering new markets.

While strategic partnerships require giving up some control, the shared strengths and synergies can help both startups and large corporations thrive together. Defining rules and structures upfront is key.

Peer-to-Peer Lending

7. Peer-to-Peer Lending: Borrowing from Peers

Peer-to-peer lending connects borrowers directly with individuals or institutions to receive loans without going through a traditional financial institution. P2P platforms like Prosper and LendingClub allow investors to fund pieces of loans for businesses or consumers.

By expanding available lender capital, peer-to-peer lending increases options and speeds for securing debt financing for startups and small businesses in need of funds.

8. Microloans: Small Funds, Big Impact

Microloans are very small loans ranging from a few hundred to a few thousand dollars. They are targeted at new entrepreneurs and small businesses that cannot qualify for traditional financing.

Microloans are often administered by non-profit community organizations focused on economic development. The application process is usually more simple than at a bank. While the small loan amounts limit what they can fund, microloans can still provide a meaningful jolt of capital to early-stage startups.

9. Supplier Financing: Leveraging Relations

Supplier financing involves obtaining funding directly through a business’s suppliers and vendors. Options like trade credit, inventory financing, and purchase order financing allow businesses to delay paying suppliers for a period of days or months.

This helps preserve capital while still getting the raw materials and services needed. Strong supplier relationships and credit are required to access such financing. It can supplement cash flow but does not provide capital to scale.

10. Equipment Financing: Gear Up for Growth

Equipment financing allows businesses to fund necessary equipment purchases by spreading costs over time. Options like equipment leasing and loans enable startups to acquire essential assets like machinery, vehicles, and software without large upfront expenditures. Payment structures are tailored to business cash flows.

Equipment financing frees up capital for other uses, but businesses do not own the equipment until payments are fully made.

11. Invoice Factoring: Turning Receivables

Invoice factoring allows businesses to sell outstanding customer invoices to a factoring company to raise capital immediately, instead of waiting for payment. The factoring company buys the invoices at a discount, provides most of the invoice value upfront, then collects from the customers.

Factoring quickly improves cash flow but is more expensive than other financing options. Qualifying businesses need high-value invoices from creditworthy customers.

12. Revenue-Based Financing: Sharing Profits

With revenue-based financing, investors provide growth capital in exchange for a fixed percentage of future revenue until the investment is paid back, often over a 5+ year term. There are no fixed monthly payments – the investor repayment comes directly from business revenue.

This flexible form of financing works well for rapidly growing startups as repayment rises in tandem with revenue, aligning incentives. Investors vet business models and unit economics closely.

Government Programs

13. Government Programs: Public Support

Federal, state, and local governments offer a variety of financing programs, grants, and incentives to support small businesses and startups. Options range from SBA loans to state and local economic development grants and tax incentives.

Government support can provide the advantage needed to get a new business up and running. Navigating the various agencies and applications can be challenging but worthwhile for entrepreneurs.

15. Corporate Sponsorship: Brand Backing

Corporate sponsorship involves partnering with an established brand that provides financing or in-kind services in exchange for marketing, branding, or data benefits. A startup developing a new event, concert, or conference could get corporate sponsorships that enhance the offering while providing funding.

Sponsorships allow both parties to tap into shared audiences and legitimacy. Clearly defining the value exchange, rights, and responsibilities is crucial.

16. Peer Networks: Collective Assistance

Joining and participating in peer networks and business associations provides entrepreneurs with valuable advice, contacts, and support from others facing similar challenges.

Local chambers of commerce, small business alliances, industry associations, and peer advisory groups offer chances to build communities, exchange ideas and best practices, access resources, and gain exposure for a startup. While taking time, making these connections is worthwhile.

17. Digital Currencies: Future Financing

Cryptocurrencies and blockchain-based applications are emerging as potential finance options. Startups could raise capital by selling custom tokens and coins representing value within their ecosystem. Converting cryptocurrency holdings into traditional currency provides liquidity.

Decentralized finance (DeFi) networks facilitate crypto-denominated lending outside traditional systems. While promising, these platforms still have complex regulations and volatility risks.

18. Convertible Notes: Balancing Risk

Convertible notes are a form of short-term debt that can convert into equity at a future date, usually when a startup does a Series A funding round. Investors loan money now and get the possibility of owning shares later if the startup succeeds.

For entrepreneurs, convertible notes provide quicker financing with fewer valuation negotiations versus equity. Conversion terms require careful evaluation of dilution implications.

19. Real Estate Crowdfunding: Property Backing

Real estate crowdfunding platforms allow investors to collectively fund real estate deals, enabling small investments in properties. Startups planning projects like new locations could potentially raise portions of capital this way.

Leveraging the crowd offers more flexibility than traditional real estate finance. However, factors like regulation, underwriting standards, investor qualifications, and liquidity require consideration.

20. Family and Friends: Personal Investors

Seeking investments from family, friends, and your own networks is a common startup funding strategy. Those close to the founder often provide early capital based on trust and belief in skills, rather than business fundamentals.

While easy to access, taking personal money also inserts relationship factors and expectations into the equation that impact finances and emotions if not managed carefully.

21. Selling Future Revenue: Innovative Funding

Some emerging funding options involve selling or assigning future revenue streams in exchange for upfront financing. Startups could trade future subscription fees, marketplace transaction fees, or minimum guarantee commitments for present-day funding to fuel growth according to expected earnings.

Investors assess potential revenue to gauge risk and returns. Solid traction and projections are necessary to secure these forward-looking deals.

22. Online Lending Platforms: Virtual Loans

Online lending platforms use algorithms and alternative data to offer faster loan decisioning digitally compared to traditional banks. Startups and small businesses can conveniently apply for term loans and lines of credit in minutes to access financing for needs like equipment and inventory.

Approval and attractive rates depend on assessing factors like revenue, cash flow, business performance, and credit history.

23. Business Incubation: From Idea to Reality

Incubators support startups and entrepreneurs through the earliest stages of business development with services like help creating business plans, office space, mentorship, and networking with investors. Incubation programs assist with transforming innovative ideas into companies fit for outside investment.

Wise use of scarce incubator resources can position a startup for future acceleration and growth.

24. Equity Financing: Sharing Ownership

Equity financing involves selling company shares in exchange for growth capital. Common sources include angel investors, venture capitalists, and crowdfunding platforms.

Trading equity for funding allows startups to scale quickly, but also means giving up some ownership and control. Founders must clearly communicate expectations, governance, rights, and exit strategy implications when structuring equity deals.

25. Strategic Alliances: Mutual Growth

Forming strategic alliances allows partners to draw on each other’s strengths, resources, and capabilities. Larger companies might partner with young startups to acquire emerging technologies and tap into new markets.

Startups gain needed resources and distribution pipelines while larger firms get valuable innovations. Well-designed collaborations where interests align can fuel profitable growth for both parties.


Funding a new business venture requires creativity and perseverance. Rather than relying on traditional sources alone, entrepreneurs should explore the full range of options that leverage personal funds, outside investors, debt financing, equity, future revenue streams, crowds, partnerships, and more.

Combining these elements to match the startup’s stage and needs is key to launching and sustaining the operation through phases of hypergrowth. Learn here more about business and marketing growth.